EEver surprise how main search engines such as Google, Bing, and Yahoo rank your website within their searches? Or how content or videos or local listings are shown most relevant to the user? what bases is the search engine giving ranks?
What is SEO? Search engine optimization (SEO) will help your website rank higher in organic (or “natural”) search results, SEO will help your website more visible to people who are looking for your service or product via search engines.
How Search Engines Work? Search engines have one purpose – to afford you with the most relevant results possible through your search query. you are a happy searcher when the search engine is successful in providing the information that meets your needs. And happy searchers will come back to the same search engine again and again because they are getting the results they need. Big search engines like Google, Bing, and Yahoo are continually indexing hundreds of millions, if not billions, of web pages. How do they know what to show on the Search Engine results Page(SERP) when you enter a search query? The search engines judge two major areas when determining what your website is about and how to prioritize it.
When a search inquiry is entered, the search engine looks in its index for the most important information and show the results on the SERP. The results are then listed in order of the most significant and reliable. you will see different results on the SERP for the same search on different search engines. Because every search engine uses a proprietary algorithm that considers many factors in order to resolve what results to show in the SERP when a search inquiry is entered. When developing an SEO strategy, it is best to split your plan into two: on-page SEO and off-page SEO. On-page SEO controls everything on each specific webpage and across your website to compose easy for the search engines to find, index and understand the topical nature of your content. Off-page SEO covers all aspects of SEO that happen off your website to gather superiority inbound links. Let's dive into on-page SEO.
On Page SEO: There are many elements in your website that you can manage to make it easy for the search engines to index your content and understand what it is all about.
On-page SEO checklist
Website Content When it comes to SEO, Content takes a major role, content is a king of SEO. Without quality content, it is difficult to find rank for specific keywords and drive traffic to your website. Additionally, if your content does not provide importance or connect users, you can't get the leads and customers. As mentioned Content is a King, you want to write content that your audience will find valuable and engage. Not only the content but also the way you design your web pages can have an impact on how the search engine bots digest your content. to grab the reader's attention you have to create a thought-provoking headline for every webpage, and should also include the keyword or phrase that the webpage covers. Bolding certain keywords or phrases can help the importance of phrases you are optimizing for.
Title & Meta Tags: The title tag is the main for on-page SEO factor and we’ve seen pages ranking when used keywords suitably in the title tag. Google’s algorithm places a lot of weight to Title tag to spot what the web page is about and it not only shows on top of your browser but also in the SERP results. Title tags should have 75 characters, so choose your words cleverly. The title tag should be expressive, convincing, keyword-rich but not stuffed. Meta descriptions are another important SEO factor to pay attention to. Meta descriptions are small snippets of text that explain a page’s content. Its function is to explain to search engines about our page. The tag should explain the content of a particular page. The text should be clear and brief, it is not suggested to use general phrases. Meta tags description should be unique for all pages of the site, it is not recommended to copy a part of the text on the page to fill the tag.
URL Structure This is also an important key of On page SEO. The actual formation of your website URL can have an impact on the search engines‟ capability to index and understand your website’s content. It should be an easy-to-read, sensible, short URL.
Url should SEO friendly means it follows the following rules. They are